Create Relationships Through Social Media Channels
Return on relationship is the value — both perceived and real — that will accrue over time through connection, loyalty, recommendations, and sharing. - Ted Rubin, Mashable ROI (Return on Investment)...
View ArticleAdd Twitter Into Your Agenda: Maximize Your Marketing Exposure
In the beginning of this month, the CEO of Twitter announced that there are over 400 million Tweets sent each day. However, he also acknowledged that half of their registered users are categorized as...
View ArticleHappy 1st Birthday Google+!
It’s been a rough year for Google+ (as the newbie in the social media world, this sub-site has been picked on, scrutinized, and even referred to as a site used by a subculture, the equivalent of...
View ArticlePatriotism and Social Media: Social Fulcrum’s 4th of July Holiday APP Guide!
Before you send bottle rockets into the sky, try some of these social media APP’s that were developed specifically for Independence Day! 4th of July Recipes: With the 4th of July Recipes book, you will...
View ArticleStep #1 in your social media strategy: Read the Steve Jobs Biography…. Wait,...
We can do a lot of things for you here at Social Fulcrum. We can find your best customers and incentivize them to spread positive word about your company/products. We can monitor and positively affect...
View ArticleCrowdfunding and what this means for the growth of your business
This week, the Social Folcrum team headed out to the eLuminate Pitch Crowdfunding Conference in New York City. Crowdfunding can be described as raising funds from a large number of people to finance...
View ArticleHow To Target Mobile Users with Google AdWords for Local & Small Businesses
For small and local businesses with limited marketing budgets, hearing about companies that spend hundreds of thousands of dollars on search engine marketing each month may sound like an indication...
View ArticleForget A Fan Page — Build a COMMUNITY
Don’t let the title fool you. This isn’t another one of those posts written to tout the importance of engagement, interaction, and other fancy buzzwords on your brand’s Facebook page. No, we’re...
View Article5 Tips To Brand Success On Pinterest & Instagram
The social media world was set ablaze by visual-centric newcomers Pinterest and Instagram. With the most ridiculous growth and adoption rates seen in a very long time, both platforms had a lot to live...
View ArticleKnow SEO? We’re Hiring!
It’s no secret that social media and search engine optimization go hand-in-hand. That’s why we’ve been offering SEO services to clients from the beginning. Now we’re looking to expand our SEO team with...
View Article6 Steps To A Successful Facebook Contest
Thinking about launching a Facebook contest for your brand? Follow these steps for successful, goal-oriented implementation. 1. Plan Effective planning involves asking yourself a series of questions:...
View ArticleHow to get rid of bad reviews
If you are a small business owner that depends on customer reviews, like a restaurant, you may have run into issues with disgruntled employees or angry customers writing negative reviews on sites such...
View ArticleWeb Design Trends for 2013
I'm looking forward to an exciting year ahead for web design. Designers and developers are pushing the limits of the new technologies available. We can expect to see more integrated websites that work...
View ArticleConnect Your Content Strategy To Your Business Goals
As marketers and businesses, we are posed with the task of creating useful and valuable content for our audiences, but often we forget to connect the dots between the content we put out there and the...
View ArticleHow to Get 7,500 Facebook Likes in Two Weeks For Just $80
Ok, let’s start off with a disclaimer: the strategy we’re about to describe will only work for some brands/pages. This is hardly a one-size-fits all approach for Facebook ads, but when it works, it...
View ArticleWhen You Google Yourself…Do You Like What Shows Up?
John is a lawyer from Indiana who specializes in family law. He’s dealt with hundreds of cases in his career, and like most lawyers has had his share of unsatisfied customers. Regardless of whether...
View Article6 Reasons Why Your Facebook Ads Aren’t Getting Any Clicks
If you are a marketer for a small or medium sized business, chances are you’ve created at least one Facebook ad. Hopefully you’ve found strategic ways to leverage this powerful tool to drive traffic,...
View ArticleYou Can’t Measure the ROI of Social Media
Yes, we said it. You cannot measure the ROI of social media marketing. Let us explain: Finding ways to measure the bottom line impact of social media has been discussed and debated since brands first...
View ArticleAgile Digital Marketing
Recently I obtained my MBA from Babson College, the #1 ranked school for entrepreneurship for 20 years in a row. I learned many things, among them learning about the agile/lean start-up methodology....
View Article5 Tips To Brand Success On Pinterest & Instagram
The social media world was set ablaze by visual-centric newcomers Pinterest and Instagram. With the most ridiculous growth and adoption rates seen in a very long time, both platforms had a lot to live...
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